People can’t buy the new Martha Stewart branded homes fast enough. Developers seem to attribute the success to the strength of her brand, but more so I wonder is it appealing to own a home designed by someone who has your needs in mind? Break down domestication, and what does Martha Stewart Living Omnimedia sell? Traditional cooking and baking. Organization. Comfort. Space. I bake a lot, so of course I’d want a kitchen designed by the queen of baking herself. I know I’d have enough room to roll out my pie crusts.
The KB Home staff says when the sink in one model wasn’t large enough to clean a Thanksgiving turkey, Stewart had them rip it out and install a larger one. She also ordered up a new kitchen counter top. She wanted a surface large enough to roll pie dough on.
