Marian Bantjes uses a unique typography that showcases her own individual style and focuses on an elaborate range of curls and calligraphy-styled text. Whilst looking through her website, It occurred to me that her typefaces have been marketed thoroughly to appeal to a unisex market for people of all ages. Being used specifically in the clothing industry, it is both elegant and easy to read, which is essential.
As a web designer myself, it is always important to understand your target market and what is required.
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This is a blog about adventures in design, and sometimes other crap. My name is Beth Dean and I’m a web designer from Cleveland Ohio. I work for Progressive Insurance as a UX Developer.
Marian Bantjes uses a unique typography that showcases her own individual style and focuses on an elaborate range of curls and calligraphy-styled text. Whilst looking through her website, It occurred to me that her typefaces have been marketed thoroughly to appeal to a unisex market for people of all ages. Being used specifically in the clothing industry, it is both elegant and easy to read, which is essential.
As a web designer myself, it is always important to understand your target market and what is required.