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	<title>Comments on: Trial By Fire in Online Business</title>
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	<link>http://resistmedia.net/blog/2007/09/26/trial-by-fire-in-online-business/</link>
	<description>This is a blog about adventures in design, and sometimes other crap.  My name is Beth Dean and I'm a web designer from Cleveland Ohio. I work for Progressive Insurance as a UX Developer.</description>
	<pubDate>Mon, 21 May 2012 22:13:36 +0000</pubDate>
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		<title>By: Laura Godfrey</title>
		<link>http://resistmedia.net/blog/2007/09/26/trial-by-fire-in-online-business/#comment-132270</link>
		<dc:creator>Laura Godfrey</dc:creator>
		<pubDate>Tue, 14 Apr 2009 09:06:39 +0000</pubDate>
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		<description>Extensive planning is crucial prior to designing a website. If you do not address the key components of your site or research your target market, then your website will simply not work. Building your site is one thing but creating the much needed hype amongst your audience, can be just as difficult. Optimising is probably the best way to achieve this. If you implement keywords into your website, then it will allow your website to become available on Google allowing more traffic and a better page rank.</description>
		<content:encoded><![CDATA[<p>Extensive planning is crucial prior to designing a website. If you do not address the key components of your site or research your target market, then your website will simply not work. Building your site is one thing but creating the much needed hype amongst your audience, can be just as difficult. Optimising is probably the best way to achieve this. If you implement keywords into your website, then it will allow your website to become available on Google allowing more traffic and a better page rank.</p>
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		<title>By: beth</title>
		<link>http://resistmedia.net/blog/2007/09/26/trial-by-fire-in-online-business/#comment-35622</link>
		<dc:creator>beth</dc:creator>
		<pubDate>Wed, 26 Sep 2007 16:36:33 +0000</pubDate>
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		<description>Ahahaha. I'm all for personal publishing on the web, but when it comes to business people still think the d.i.y. approach is okay and it just isn't. 

Because of this all the new content management tools and blogging platforms available to people are a double-edged sword. Now people can have full featured hideous websites instead of just a hideous website. A problem people don't understand is when they try to add on to these out of the box systems is that the extensions aren't also one click, they require some technical know how. 

Now to a normal person this should send up a flag "perhaps if I really cared about my online business I'd invest in a real, well planned site" but no. Instead it just means more broken crap floating around the web.</description>
		<content:encoded><![CDATA[<p>Ahahaha. I&#8217;m all for personal publishing on the web, but when it comes to business people still think the d.i.y. approach is okay and it just isn&#8217;t. </p>
<p>Because of this all the new content management tools and blogging platforms available to people are a double-edged sword. Now people can have full featured hideous websites instead of just a hideous website. A problem people don&#8217;t understand is when they try to add on to these out of the box systems is that the extensions aren&#8217;t also one click, they require some technical know how. </p>
<p>Now to a normal person this should send up a flag &#8220;perhaps if I really cared about my online business I&#8217;d invest in a real, well planned site&#8221; but no. Instead it just means more broken crap floating around the web.</p>
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		<title>By: Brendan</title>
		<link>http://resistmedia.net/blog/2007/09/26/trial-by-fire-in-online-business/#comment-35621</link>
		<dc:creator>Brendan</dc:creator>
		<pubDate>Wed, 26 Sep 2007 16:24:39 +0000</pubDate>
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		<description>Beth, that sounds like a lot of useless work. Making websites is easy, even my neighbor's junior high kid has one.

Why would we pay a "professional" lots of money to look at our site when we already had our marketing intern do our site 3 years ago? I took a 2-day web marketing SEO seminar, I know what I'm talking about.

What we need is a web 2.0 high keyword-density user content generation capable ad banner enhanced Flash-based social media application. And we'll get it for free by having a contest at the community college!</description>
		<content:encoded><![CDATA[<p>Beth, that sounds like a lot of useless work. Making websites is easy, even my neighbor&#8217;s junior high kid has one.</p>
<p>Why would we pay a &#8220;professional&#8221; lots of money to look at our site when we already had our marketing intern do our site 3 years ago? I took a 2-day web marketing SEO seminar, I know what I&#8217;m talking about.</p>
<p>What we need is a web 2.0 high keyword-density user content generation capable ad banner enhanced Flash-based social media application. And we&#8217;ll get it for free by having a contest at the community college!</p>
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