My Love for Futura Knows No Bounds
Futura was designed in 1927 by Paul Renner, a German type designer, and commissioned by the Bauer type foundry. Renner held the very Bauhaus/Howard Roark belief that a typeface shouldn’t necessarily be a revival of a previous design. When designing the face, he eliminated all non-essential elements, a design principle I usually try to follow myself.
I love the simplicity and symmetry of it’s geometrical forms; almost all the strokes have an even weight. (Note the O.) My favorite form is the lowercase T, with the cross stroke just barely longer on the right side. The uppercase Q and lowercase A are close seconds.
If you like this clean typeface, you may also enjoy Century Gothic, Tasse, Solex, Avenir (inspired by Futura) or Steile Futura.
You might also recognize Futura from Wes Anderson and Stanley Kubrick films. Barbara Kruger has built a career on Futura Bold Oblique, and Futura is also the only typeface with the distinction of living on the moon.)
As a web designer myself, I am constantly on the look out for new and interesting typefaces, that will help benefit my final website design. I must admit though, the older generation of fonts such as: Arial, Century Gothic and Futura are still widely used by designers as they are clean, easy to read and look professional. Modern typefaces in general seem to be over complicated and do not help address the user of what they are trying to put across. Today, typefaces are not only used to include as passages of text but also used to convey imagery as well.