Archive for the 'Marketing' Category

Trial By Fire in Online Business

Wednesday, September 26th, 2007

As self-publishing on the web becomes easier, so does starting an online business. Hundreds come and go every day, but what’s surprising to me is how many people throw in the towel not long after starting.
“If you build it they will come” does not apply here. Just because you build it doesn’t mean anyone […]

Tuesday, September 11th, 2007

People can’t buy the new Martha Stewart branded homes fast enough. Developers seem to attribute the success to the strength of her brand, but more so I wonder is it appealing to own a home designed by someone who has your needs in mind? Break down domestication, and what does Martha Stewart Living Omnimedia […]

1-888-ELF-POOP

Thursday, December 8th, 2005

Happy Chrismashanukwanzakah? That’s Virgin Mobile’s new holiday campaign. Ehh, catchy. If you call 1-888-ELF-POOP you can choose the appropriate (or inappropriate) holiday mascot to help you pick out a phone. I wonder which phone Hindu Santa would choose for me?

Opportunity may not be green, but it’s still profit.

Friday, September 23rd, 2005

Scanning the New York Times Online today I came across an article called “Is the World Suffering From Too Much Martha?” Since when has media oversaturation ever hurt any celebrity’s pocketbook? There’s no such thing as bad publicity to Martha Stewart. The woman parlayed a prison sentence into two television […]